Judged Categories

Formats Allowed

Judging categories are based upon Industry and Format

Format

  • Online ad (including Banner, Pop-up, Interstitial, or floating ad not created in rich media format)
  • Online campaign (including Banner, Pop-up, Interstitial, or floating ad not created in rich media format)
  • Rich media Online ad (including Banner, Pop-up, Interstitial, or floating ad using Flash or similar technology)
  • Rich media Online campaign (including Banner, Pop-up, Interstitial, or floating ad using Flash or similar technology)
  • Email message (ad delivered via email)
  • Email message campaign (ad delivered via email)
  • Online Newsletter campaign
  • Websites* (website, microsite or landing page used in Marketing process)
  • Interactive application (executable file delivered online)
  • Mobile Applications
  • Social Media Campaign (apps used on social networks such as Facebook, Instagram, or LinkedIn)
  • Online Video
  • Integrated ad campaign (campaign using two or more of the above online media)

The campaign categories are open to Marketing campaigns consisting of no less than two and no more than five ads used to promote a brand, product, or concept.

Nominators may enter campaigns in multiple categories, if appropriate. Keep in mind, separate entry forms and fees are required for each category entered.

* Please note: In the IMC Awards, websites are judged for their Marketing qualities, not overall web development.